With a women-led and primarily women-managed executive team, we at Dragonfly Strategists are constantly seeking new ways to support and encourage women both inside and outside of the workplace. This International Women’s Day, we would like to pay tribute to our women role models and the profound impacts they have had on our lives.
Read MoreDragonfly Strategists proudly announces the promotion of former Senior Director, Amanda Massicotte, to the role of Vice President of Marketing & Technology.
Read MoreDragonfly Strategists is pleased to announce an exciting new addition to our executive team: Lauren Epstein as Vice President of Business Development. In her role, Lauren will lead business development for the company, serving as the driving force behind Dragonfly’s strategic growth.
Read MoreAs the year draws to a close, hotel owners and their marketing teams must conduct a comprehensive review of their marketing performance in 2023 to better understand how they can adapt and change to meet the expectations of guests in the year ahead. This guide provides a step-by-step analysis of key aspects of marketing performance, enabling hotels to evaluate their strategies, KPIs, and overall success before venturing into 2024
Read MoreThe recent BLLA Boutique Hotel Owners Conference illuminated the evolving role of technology in the boutique hotel landscape. At the heart of this conference, Caryl Helsel, Founder & CEO of Dragonfly Strategists, shared the spotlight with panelist Kelly Popp, Senior Business Development Director at SHR Group, and moderator Cara Federici, CEO of The Madison Melle Agency. These forward-thinking women leaders combined their expertise to deliver invaluable insights into crafting the ultimate boutique hotel tech stack.
Read MoreAs travelers continue to expect increasingly enticing hotel offers amidst Black Friday and Cyber Monday sales, hoteliers must choose whether putting up their own offers will be the right choice for their business. Join us as we explore the history of travel in cyber sales and the factors every hotelier should consider when deciding if holiday cyber sales are a worthy endeavor.
Read MoreIn the ever-evolving world of hospitality, technology has become the driving force behind innovation and progress. From enhancing guest experiences to streamlining operations, the expanding role of technology (especially with the recent exciting developments in AI and machine learning) in hotel operations is undeniable. Our latest article sheds light on the transformative power of technology in the hospitality industry.
Read MoreThe budgeting process is a dynamic and multi-faceted endeavor that requires dedication, collaboration, agility and adaptability. Navigate the complexities of budgeting this year with confidence and set your hotels on a path to long-term financial success through these best practices and challenges to be aware of.
Read MoreThere are many technologies that can support hotels during the budgeting process. In our latest article, we review what technology solutions we believe are most important and how to optimize various aspects of budgeting through technology.
Read MoreIt is that time of year again, the infamous hotel budgeting season. Review the complexities of hotel budgeting, focusing on the essential components that form a foundation for a successful process.
Read MoreDragonfly Strategists announced today that R. Scott (Scott) Helsel has been appointed Chief Operating Officer.
Read MoreDragonfly Strategists announced today that Liz McCabe has been promoted to the position of Vice President, Distribution.
Read MoreRead our latest interview with Alise Deeb, Dragonfly Strategist’s Chief Revenue Officer and learn how to develop a winning commercial business strategy and unified team for the coming year.
Read MoreDragonfly Strategists is proud to announce its CEO & Founder, Caryl Helsel, has been honored as the inaugural winner of the 2022 Fearless Woman Award by Travel Industry Executive Women’s Network (TIEWN).
Read MoreDragonfly Strategists is excited to announce the appointment of Amanda Massicotte as Senior Director. As part of the executive leadership team, Amanda’s new role will champion strategic advisory projects and lead the company’s marketing, communications and brand-building functions to support Dragonfly’s future growth objectives.
Read MoreDragonfly Strategists personnel reflect on Hotel Data Conference and interpret the topics, trends, and discussions in Nashville.
Read MoreIt has been a wonderfully busy summer for Caryl Helsel, Alise Deeb, and the rest of the team of Dragonfly Strategists. For Helsel, the CEO of Dragonfly Strategists, and Deeb, the Chief Revenue Officer, it is the kind of busy that is heavily welcomed after 2020 cut travel down significantly and uncertainties brought on by variants made 2021 a bouncy road.
Read MoreDragonfly Strategists is pleased to announce a merger with HeR Consulting (Hospitality eResources, LLC). Evelyne Oreskovich, HeR’s Founder and President, brings more than 35 years of diverse industry experience and is now our Vice President of Projects & Implementations.
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