Top Commercial Strategy Experts
Specializing in the Art & Science of Commercial & Revenue Strategy
Comprehensive commercial strategy and revenue management services are central to our expertise at Dragonfly. We focus on top line revenues and drive bottom line results.
1
Comprehensive Revenue Management Audit
Each client’s needs are unique. Our team begins our process with a comprehensive audit of the revenue management practices, processes and culture. Our team will examine your:
Daily, weekly, and monthly processes and resources in revenue management
Forecasting, reporting, strategy, reviews and group management
Core pricing strategies
Existing and potential ancillary revenue streams (dining, nightlife, spa, attractions, catering, etc.)
Complete systems audit of distribution and property management systems
2
Advanced Revenue Management Recommendations
Using our audit to provide comprehensive data we develop a data-informed strategy and recommendations for improving revenue management. This can include:
Recommendations for improved processes
Identification of gaps in current functions and solutions
Confidential feedback on talent and skill level of revenue team
Provide best practices and revenue checklists
Comprehensive pricing strategy recommendations
Custom group valuation tool including displacement and ancillary revenue assessment
3
Revenue Management Implementation
Upon review and approval of the revenue management recommendations our team can swiftly implement the strategies to improve your revenue.
Revenue Management Strategy Services
For hotels that need to augment their resources with seasoned revenue management talent or for teams in transition, our Dragonfly revenue leaders are ready to step in to optimize your revenues and ensure you don’t lose revenue. We can also help you evaluate candidates if you are looking to expand your team.
Online competitive shop
Channel and segment mix
SWOT analysis
Group rate review
Site visits
All system audits for consistency
Review of customer sentiment
Menu and ancillary revenue pricing review
Short-term and long-term goals and objectives for the team and property
Long-term subscription-based revenue management strategy and services
Interim revenue management services and support
Strategic forecasting and forecast modeling
Price positioning and pricing strategy
Competitive set evaluation
Team evaluation
Candidate interviews
Market drivers and local events
Our Expert Revenue Management Team
Revenue management is the core competency of our team at Dragonfly. Our founder, Caryl Helsel, is one of the top Revenue Management professionals in the world and is an industry expert frequently presenting at conferences. She co-wrote the book “The Evolving Dynamics of Revenue Management: A Comprehensive Revenue Optimization Road Map for Hotel Owners, Operators and Practitioners.” Published by HSMAI in 2010.
Our team is composed of the industries top revenue management experts and we offer more than 100 years of combined experience. Our team is frequently invited to present at industry events including HSMAI, STR, and others.
